"Ask for Angus" is the tagline for a marketing campaign promoting Augus Beef in Australia and around the world. Customers are encouraged to ask for Angus beef every time they go to their butcher shop to purchase steak. "Ask for Angus" has the potential to gather enough momentum to become a movement, a powerful medium for influencing the wider community about the benefits of Angus beef. The program intends to roll out in the US, UK and NZ. For more information about the program and how you can be involved contact at askforangus@askforangus.com.au